WORK
SILVIANO GROUP, Kolkata
Jan 2016 – Present Product development manager
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Developing and reviewing prototypes in line with the merchandising plan and ensuring product quality standards
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Sourcing material and negotiating with vendors to match product prices
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Daily communication between with design and production team
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Ensure that the final product meets costs targets and testing standards
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Weekly review of time & action calendar to ensure all targets are meeting due date
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Representing the company in trade fairs and exhibitions to engage with potential customers
Brand Development
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Creating a concept for a new brand of leather handbags and accessories
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Conducting surveys and market analysis on luxury products and consumer behavior
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Co-designing and developing a new range of products
SOPRITTI
April 2017 – Present Marketing & Social media management
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Helping SoPritti exhibitions to expand internationally by bringing them to Pakistan & India
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Handling all social media accounts and designing digital creatives
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Bringing top designers to participate in exhibitions and creating a consistent marketing message which increased footfall in exhibitions by 15%
DIIPA KHOSLA
Dec 2016 – March 2017 Fashion and Social Media Associate
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Planning a consistent visual message for the Fashion and lifestyle blogger to engage target audience
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Creating collaborations with brands in India that created sponsorship for the blog
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Creating digital marketing strategies by collaborating with bloggers, brands and social media pages that increased social media interaction by 10%
RESEE,Paris Aug 2015 – Dec 2015 Marketing and Product Associate
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Maintaining a portfolio of new products, information & promotions on the e-commerce store
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Developing an active social media and marketing strategy to increase outreach by nearly double
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Assisting in fashion photo-shoots and styling
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Customer relationship management and after sales service. Controlling customer feedback and resolving issues
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Logistics management. Ensuring on time delivery of products and handling returns seamlessly
SILVIANO GROUP, Kolkata July 2012 – Dec 2014 Product Development Assistant
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Working closely with designers to create and maintain trim sheets and product corrections
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Monitoring inventory and sourcing of raw materials from India, China and Italy
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Engaging with clients in over 5 countries to develop products for various brands
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Controlling the end to end process of leather bag manufacturing from material selection to final production
J.J.EXPORTERS, Kolkata
Apr 2012 – Jun 2012 Textile Design Intern
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Conducting market surveys and trend analysis
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Designing jacquard, machine and hand embroidered fabrics that were used for the company's home furnishing collection
KIRAN PRAKASH, New Delhi
Jun 2010 – July 2010 Fashion Design Intern
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Developing contemporary surface designs and embroideries
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Sourcing fabrics and materials
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Sales assistance
FREELANCE
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Initiated a project with artisans from rural villages in India by applyingbusiness and technical knowledge to improve production and salesof the traditional crafts
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Photographer and assistant stylist for fashion photo-shoots
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Freelance consultancy, logo design and print media for brands
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Sales assistant at international trade fairs such as Premiere Classe and Premiere Vision
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Lead costume designer for a dance concert held in Kolkata (08/2010)
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Creator of 'bagsalert' on instagram, a visual blog used to create a digital influence on the current trends of handbags.
SOFTWARE
Photoshop
Illustrator
InDesign
Corel draw
LANGUAGES
English - Bilingual
Hindi - Bilingual
French - Basic
Bengali - Intermediate
EDUCATION
ISEM - ESMOD, PARIS
2015
Postgraduate Program,
International Fashion & Luxury Brand Management
ISTITUTO EUROPEO DI DESIGN, FLORENCE
2013
DIiploma, Italian Leather Design
J.D.BIRLA INSTITUTE, KOLKATA
2012
B.sc (Hon) in Textile Science, Clothing & Fashion
LA MARTINIERE FOR GIRLS, KOLKATA
2009
Commerce & Psychology