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WORK 

SILVIANO GROUP, Kolkata                                                                         

Jan 2016 – Present   Product development manager

  • Developing and reviewing prototypes in line with the merchandising plan and ensuring product quality standards

  • Sourcing material and negotiating with vendors to match product prices

  • Daily communication between with design and production team

  • Ensure that the final product meets costs targets and testing standards

  • Weekly review of time & action calendar to ensure all targets are meeting due date

  • Representing the company in trade fairs and exhibitions to engage with potential customers

Brand Development

  • Creating a concept for a new brand of leather handbags and accessories

  • Conducting surveys and market analysis on luxury products and consumer behavior

  • Co-designing and developing a new range of products

 

SOPRITTI

April 2017 – Present   Marketing & Social media management

  • Helping SoPritti exhibitions to expand internationally by bringing them to Pakistan & India

  • Handling all social media accounts and designing digital creatives

  • Bringing top designers to participate in exhibitions and creating a consistent marketing message which increased footfall in exhibitions by 15%

 

DIIPA KHOSLA                                                                                          

Dec 2016 – March 2017    Fashion and Social Media Associate

  • Planning a consistent visual message for the Fashion and lifestyle blogger to engage target audience

  • Creating collaborations with brands in India that created sponsorship for the blog

  • Creating digital marketing strategies by collaborating with bloggers, brands and social media pages that increased social media interaction by 10%

 

RESEE,Paris                                                                                                Aug 2015 – Dec 2015      Marketing and Product Associate

  • Maintaining a portfolio of new products, information & promotions on the e-commerce store

  • Developing an active social media and marketing strategy to increase outreach by nearly double

  • Assisting in fashion photo-shoots and styling

  • Customer relationship management and after sales service. Controlling customer feedback and resolving issues

  • Logistics management. Ensuring on time delivery of products and handling returns seamlessly

SILVIANO GROUP, Kolkata                                                                          July 2012 – Dec 2014       Product Development Assistant

  • Working closely with designers to create and maintain trim sheets and product corrections

  • Monitoring inventory and sourcing of raw materials from India, China and Italy

  • Engaging with clients in over 5 countries to develop products for various brands

  • Controlling the end to end process of leather bag manufacturing from material selection to final production

 

J.J.EXPORTERS, Kolkata

Apr 2012 – Jun 2012        Textile Design Intern


  • Conducting market surveys and trend analysis

  • Designing jacquard, machine and hand embroidered fabrics that were used for the company's home furnishing collection

 

KIRAN PRAKASH, New Delhi

Jun 2010 – July 2010        Fashion Design Intern

  • Developing contemporary surface designs and embroideries 
 

  • Sourcing fabrics and materials 


  • Sales assistance

FREELANCE 

  • Initiated a project with artisans from rural villages in India by applyingbusiness and technical knowledge to improve production and salesof the traditional crafts

  • Photographer and assistant stylist for fashion photo-shoots

  • Freelance consultancy, logo design and print media for brands

  • Sales assistant at international trade fairs such as Premiere Classe and Premiere Vision

  • Lead costume designer for a dance concert held in Kolkata (08/2010)

  • Creator of 'bagsalert' on instagram, a visual blog used to create a digital influence on the current trends of handbags. 

SOFTWARE

Photoshop

Illustrator

InDesign

Corel draw

LANGUAGES

English - Bilingual

Hindi - Bilingual

French - Basic

Bengali - Intermediate

EDUCATION

ISEM - ESMOD, PARIS

2015

Postgraduate Program,

International Fashion & Luxury Brand Management

 

ISTITUTO EUROPEO DI DESIGN, FLORENCE

2013

DIiploma, Italian Leather Design

J.D.BIRLA INSTITUTE, KOLKATA

2012

B.sc (Hon) in Textile Science, Clothing & Fashion 

LA MARTINIERE FOR GIRLS, KOLKATA

2009

Commerce & Psychology

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